Intel's Intelligent Infomercial

There are a plethora of advertisments flying in the air,propelled by the idiotbox nowadays.While most of the ads are irrelevant and go astray in the process of building a brand value for its Lord,some swaths of ads find a place in the heart.
One such ad nowadays on the air and which is creating much buzz is the Intel's Sponsors of tomorrow Ad.
Driven by the String of words-"Your Superstars are a little different from our superstar",the ad ridicules the traditional thinking that one's superstar can only belong to the echelons of cricketers and actors.It plays on the fact that every soul has a distinct being as his inspiration,whom he dreams about to meet and beseech for an autograph.
The Ad shows Mr.Ajay Bhatt,Co-founder of USB walking with an inventor's elan inside a room of some technicians for a cup of coffee.The Intel technicians in the room go frenzy at the sight,the girls going mad about him,men ask for his autograph and he collects much reverence.The ad in its own way praises the talent of technicians that work day and night and act as the sponsors of tomorrow.
The Success of the ad is because of its capability to connect with the viewers.In a benign way,the ad shoots many stars.It creates an impression that Intel is a tech company where each work for technology of progress and they admire people with high intelligence.And,ofcourse it creates a brand value for the semiconductor bigboy-INTEL.
If every ad is made like this one,so that it resonates with the heart and brain,than definately,there will be no problem in viewing the ad and the corporate world will not curse that inspite of spending millions on ads,their product is not clear in the mind of the people.